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1940s

It all began with one man and his RAF uniform

In 1948 Alfie Lever, a tailor’s son from the East end of London returns home from the RAF in search of a new adventure. Inspired by the utilitarian designs and detailing of his former RAF uniform, Alfie sets out to conquer the outerwear world.

(Top Image) Alfie Lever, Founder of Parka London
Alfie’s original parka designed for the RAF in 1953

Alfie Lever’s Spitalfields factory

1950s

Taking on the East End of London.

In the heart of London’s East End Spitalfields area Alfie Lever’s dream of creating perfect parkas starts to take shape, opening his first factory on Commercial road.

1960s

Supply, demand and the mods

In with the swinging 60s and the mods storm the London street on vespers. Alfie Lever’s classic RAF parkas are in high demand and his factory supplies the most fashionable boutiques including John Stephens on Carnaby Street and Village Gate in Soho, with clientele such as the Rolling Stones.

Mods from the 1960s

Phil Daniels wears Parka London for the 1970's Quadrophenia commemorative shot

1970s

Learning the ropes

Growing up in the factories Alfie’s son Stephen takes an interest in his father’s world; from sitting with Nelly the button lady to later delivering jackets to customers. Working closely alongside his father he learns the skills of the trade and more opportunities come knocking; they even supplied all the coats for the extras in 1979 cult movie classic Quadrophenia - then going on to dress Phil Daniels in Parka London for the 2015 film commemorative shoot.

1980s

Realising dreams

Stepping fully into his father’s shoes, Stephen takes the reins. Using his expert knowledge and experience he continues to produce parkas and coats for all the major British high street brands for the next 30 years and beyond.

The iconic member’s Only jacket designed in 1981

Parka London AW18 and our signature back neck eyelet

Today

The future is Parka

Taking the skills and experience of the past six decades, Alfie Lever’s original RAF inspired design is given a new lease of life. We've added a branded back neck eyelet to our classic parka styles so you're never in doubt that you've got an authentic Parka London piece. Classic tailoring, plush fabrics and technical detailing further enrich our contemporary men's and women's collections.

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