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1940s

It all began with one man and his RAF uniform

In 1948, Alfie Lever, a tailor’s son from the East end of London returns home from the RAF in search of a new adventure. Inspired by the utilitarian designs of his former RAF uniform, Alfie sets out to conquer the outerwear world.

(Top Image) Alfie Lever- the man who started it all.
The original parka that Alfie made for the RAF in 1953.

Alfie Lever’s Spitalfields factory

1950s

52 Commercial Road, E1

In the heart of Londons East End, Alfie opens his first factory in 1953, Alfred Lever & Co is born. Known then as a Mantle Manufacturer, a term for a loose-fitting outerwear garment, the company wins contracts to produce outerwear pieces for the RAF, including the legendary Parka.

1960s

Supply and Demand

Not content with sitting on his military laurels, Alfie takes on the fashion world. Supplying some of the most fashionable boutiques of the time, including John Stephens on Carnaby Street and Village Gate in Soho, with his RAF inspired outerwear.

1970s

Learning the ropes

Growing up in the factories, Alfie’s son, Stephen takes an interest in his father’s world. From sitting with Nelly, the button lady, to later delivering orders to customers, he learns the skills of the trade. Working closely alongside his father for the next decade, the future is bright for the Lever family business.

1980s

Realising Dreams

Stepping fully in to his fathers’ shoes, Stephen takes the reins. Using his expert knowledge and experience he skilfully guides the business through a landmark period of its history. In reaction to market demands, production is moved offshore for the first time. The company is re-branded as The Harvest Group.

The iconic member’s Only jacket designed in 1981

Parka London AW18 and our signature back neck eyelet

1990's 

Parkas for All

During this period, the company grows to be one of the major players in British outerwear supply, working with nearly all the major High Street brands at some point. Unknowingly, chances are high you will have already worn a piece of outerwear that we have designed and made.

2013 

The Birth of a Label

With 60 years of manufacturing heritage behind us, it was time to step in to the limelight with our own label. PARKA LONDON is a tribute to Alfie Levers original vision and his legacy. The brand is a celebration of the iconic, timeless military designs fused with contemporary modern styling and fabrics. Our mission is simple, we aim to make the best Parka available today, that is our mantle.

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