The Journal
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In the incredible 1960s, a group of youngsters rebelled. "We are Mods" was their motto. They wanted more, better jobs, a better life and better clothes.
When you live in a country like Britain, raincoats are an essential part of your wardrobe. The weather isn't just unpredictable during winter, showers all over the island can happen anytime. Even if you're not a person that enjoys the outdoors, you need a waterproof jacket as you never know when it's going to rain.
The mods wore parkas, punks wore metal spiked jackets and glam rockers shiny blazers. Subcultures listened to the same music and had their own dress codes.
We will not be partaking in the discount frenzy of Black Friday weekend this year, nor any future years. We are standing up for brand value and joining the growing number of brands and manufacturers who value the integrity of their brand and products more than a quick ‘buck’.
We have reinvented the timeless parka jacket once more in the autumn/winter season 2019. Inspired with heritage, the new pieces are transitional staple garments that can be worn any time, anywhere, no matter the weather.
