In the incredible 1960s, a group of youngsters rebelled. "We are Mods" was their motto. They wanted more, better jobs, a better life and better clothes.  In the incredible 1960s, in the United Kingdom, there was a group of young people who wanted to be different. They were fed up with the post-war generation, their parents with their modesty and...

We are what we wear. We wear what we are.Macklemore At PARKA London we make what we are, jackets and coats true to the original designs and values set up in 1953. That year, the year of coronation, the original founder of PARKA London Alfie Lever started the business in London’s Carnaby Street. A former Royal Air Force pilot made...

Whether you have a classic parka coat or have opted for one of our other great designs, it is important to look after it correctly. We know your coat is made to protect you from the elements, but it is just as important that you protect it!We’ve put together the ultimate guide to help you care for your parka and...

The unpredictable nature of the British summertime comes with a few challenges. We often find this time of year the most perplexing time to dress appropriately for the weather because you never know what you are going to get! For every collection, we are inspired by the past of our iconic hero, the original outerwear classic, which has evolved throughout...