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12 July 22

Heritage in Design

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    Heritage in Design
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Parka London’s heritage is a huge part of who we are.

Our founder Alfie Lever returned home from the RAF in 1948 searching for something new to apply himself to. Inspired by the utilitarian design of his RAF uniform, Alfie set out on a new venture.

The Parka London range offers modern takes on the classic parka but if you take a closer look our history is printed and sewn into every detail. Poppers, stoppers and our packaging are a nod to our roots and where it all began.

Honouring its V-shape, the term chevron is derived from the French word for ‘roof’. Chevrons have been used in the military dating back to the 12th century and were introduced to the British army during the early 19th century as a symbol of rank.

WHAT ARE THE RANKS?

Still to this day, as a sergeant you receive three chevrons, as a corporal, two and a lance corporal one.

Furthermore, soldiers will wear badges on their uniforms as a way of identifying the regiment they belong to. Most badges contain symbols that are important to the specific unit...

After opening a factory in London’s East end, Alfie was contracted to supply outerwear for the RAF.

Newspaper cutting advertising Parka London in 1953

This is a crucial chapter in our story and we want to shout about it whenever possible! All of our styles whether heavy or light weight have the Parka signature weaved into them. These small details also indicate authenticity of your Parka London garment.  

Packaging, labelling and buttons in Parka London style
Zips with the iconic chevron detail
Our iconic Parka London arm badge

Parka London, since 1953.

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