Who doesn’t love fur?! Not just the feeling of the soft bristles between your fingers but the way you feel when wearing it, protecting you from the bitter cold weather and instantly making you feel fabulous! With modern technology, there is no need for real fur as faux fur can be produced for a lower cost, in a variety of forms that feel just as luxurious as the real stuff! At Parka, we don’t judge those who wear real fur, but we love faux fur and have incorporated it into many key pieces of our AW17 collection.
There are many benefits to using faux fur, including staying on trend. Fashion month in September saw faux fur showcased by attendees as well as on the runway, with many designers opting to replace the real stuff with faux fur. Gucci is a main game-changer in this industry after its announcement of going faux fur as of Spring/Summer 18 due to the fact that “being socially responsible is one of Gucci’s core values”.
Faux fur lasts much longer than real fur as it does not require special storage instructions and is much easier to clean than regular fur. The synthetic properties of faux fur, such as polyester, means that you can easily clean it. If you love coloured fur, faux fur is the way to go! Unlike real fur, the properties of faux fur are not damaged or altered once dyed.
We live in an age where technology is constantly advancing at a rate that is astonishing. For the fashion industry this is really beneficial, especially regarding faux fur. It means that faux fur can be produced quickly and cruelty free for less money but with the same outcome as the real deal! It can be almost impossible to tell the difference between real fur and faux fur these days!
Faux fur is actually more practical in that it can be produced in a variety of forms; different shapes, lengths and brightly coloured whilst still maintaining an authentic feel. Unlike real fur, faux fur lasts a long time and can dyed without losing its soft properties.
At Parka we have chosen to use faux fur because “we never saw the point of using real fur”, states Fiona Mills, Co-founder and Brand Director. “We believe as a brand in making the highest quality fur free outerwear at an attainable price for people who want the look of fur without the cruelty. And moving forward as a brand, faux fur is a material that we will continue to champion in our collections.”
As soon as you put on ISABEL you instantly feel fabulous! The long, oversized faux fur coat that comes in a regal midnight blue and an eye catching sage colour is easy to dress up or down for any occasion. For those who are more petite, we suggest JADE , a short, oversized faux fur jacket that comes in a glorious military green that goes perfectly with ripped jeans and a classic white tee. CONNIE is our cosy 3 in 1 classic parka that has a detachable fur lining that can be worn as a separate gilet with some denims and a thick sweater for the perfect Autumn outfit