Not many items in fashion have been seen in as many different styles and forms as the iconic puffer coat. Its function and practicality is rooted in its humble discovery. Eddie Bauer created the puffer jacket after nearly losing his life to hypothermia during a fishing trip, where his wool coat became saturated in water and turned to ice! He then came up with the innovative idea of quilting the material to prevent the filling from falling down, resulting in a lightweight jacket made for survival.
Since its discovery in 1936, the iconic puffer has hit the runway and stores in many different styles and forms as designers attempt to put their own spin on it. Some of our favourites include the classic Tommy Hilfiger 90s puffer that was seen on the backs of most hip-hop artists in New York City and Raf Simon’s exaggerated long puffer from his 2016 Fall collection. We’re loving the styling of this red cropped puffer by Tommy Hilfiger and the bold lines in the Vetements Spring 2017 collaboration with Canada Goose. With our tagline, ‘an icon reimagined’, we are bringing this iconic winter staple to our AW 17 collection with a contemporary approach to create easy wearing, timeless classics that you can rely on in the unpredictable British weather.
EDITH - This short, boxy bomber jacket embodies the function of a puffer in the style of a modern bomber. This contemporary jacket is fully lined and made from a water resistant fabric, making it both cosy and practical for the upcoming winter season. Coming in both black and military green, Edith is easy to style to create looks you can keep coming back to again and again! This would go great with a pair of high waist jeans and a classic white tee for a relaxed look. Its lightweight feel makes the Edith perfect for layering as the colder days approach. Why not pair your bomber jacket with some tailored pants and a light knit on top of a crisp white shirt.
AMELIE -This long, hooded quilted parka is the perfect timeless addition to any winter wardrobe. Fully padded in water resistant material ensures that you stay warm and dry whatever the weather, perfect for the unpredictable British weather. The relaxed fit and dropped shoulders make it easy to wear with any winter look, giving you the best of both worlds… comfort and style. Amelie comes in black, military green and an eye-catching burgundy to brighten up the winter season. Why not pair your quilted parka with some dark skinny denims and a printed sweatshirt for a relaxed day look. Or dress it up with your favourite skirt and a knitted turtle neck for a chic winter outfit. View the full winter collection here