At Parka we don’t believe in reinventing the wheel, so we don’t! We have taken a timeless classic and modernised its style, function and practicality to make a garment that is more relevant to our busy modern lifestyle. To help capture this idea, we collaborated with some protagonists, who we believe share similar qualities to ours at Parka. These protagonists where chosen because they, each in their own right, have similarly remastered their craft, skill or talent into a modern idea.
Parka London redefines all that is great about an icon; the humble parka. There is so much that is great about a classic parka; its ability to keep you warm and dry even when the temperature takes a deep dip south. A parka is a utilitarian outwear piece that carries with it style and function. It is a garment that you can rely on time after time and can be thrown on top of any outfit, preparing you for whatever the weather throws at you. It is a staple, must-have in the wardrobe of any modern thinker.
We luxuriously update it with our modern aesthetic and love for detail to suit our unique style and contemporary lifestyles. Parka London encapsulates all that we love about the icon, its versatile function and practicality of keeping you protected and sheltered, whilst altering its style to create a timeless edition to your wardrobe. We aim to deliver a garment that seamlessly fits your individual style and modern, dynamic lifestyle.
One protagonist that we chose is an integrative design studio, Conpot . Conpot is a collaboration between an architect, Alastair Mitchell and a textile designer, Kezia Regan. The studio focuses not only on the materials and processes that they use but the origins of them, giving a distinct geographic identity as the provenance of the material is explored. Specialising in using concrete to create a wide range of home furnishings and surfaces, Conpot aims to create a stronger relationship between everyday items and their origins. “Conpot’s designs are a journey around the UK's rich strata, sourcing raw material and crafting objects which capture the diverse palette of the landscape”.
We love the way that Conpot has redefined how concrete is brought into our daily lives. We usually think of pavements, buildings and dullness when concrete comes to mind. Alastair and Kezia have changed this perception by taking this harsh material, and turning it into beautiful, unique everyday items that are the perfect touch to the modernist’s house.
The other protagonists that we have found common ground with are Petalon . This is a London based florist company, founded by Florence Kennedy. Petalon offers a unique experience as all of their bouquets are delivered to the destination by bicycle. All of the bicycles used are provided by her partner James’s urban manufacturing company, Kennedy City Bicycles . James adopts a modernist approach to bicycles, as he produces bikes that are made for urban living with heavy focus on practicality.
Together the Kennedys have taken something as simple as giving someone a bouquet of flowers a modern edge, by tailoring this idea to fit in with the fast pace, urban lifestyle of London. We love the way these two businesses work together, keeping a clear focus on their aim; making great bikes and beautiful bouquets of flowers, while keeping relevant to the modern lifestyle.
Alastair from Conpot wears ALFIE , box fit everyday essential jacket finished with contrast corduroy detailing. Kezia from Conpot wears CLEO , the modern duster coat with a luxurious faux fur collar trim.
James from Kennedy City Bicycles wears JACKSON , the classic long parka fully lined with primaloft insulation. Florence from Petalon wears KARIN , a longline, semi fitted bomber finished with a borg collar for the ultimate tomboy jacket.